May 28, 2004
So I read How Can I Sex Up This Blog Business? (which I nerdily picked up on via How Appealing). Who knew Wonkette and Gawker and Gizmodo and Defamer were part of a miniature media empire run by a man with a very large head who lives in a SoHo loft but has to move his laptop around in it to try to pick up a WiFi signal from outside his building? Did you know that a blog like Gawker or Wonkette draws $5,000 to $10,000 a month in blog ads and the writer gets something like $1500 or $2000 of that to submit to the direction of this small-time mogul--whose name is Nick Denton--who pushes them toward sex and sadism and (oh, what did we do before we had a word for it?) snarkiness. Denton isn't exactly getting fabulously rich pocketing the difference, but he does get to keep the brand name if the writer moves on (like to a better paying job). So Wonkette isn't Wonkette?