[T]he makers of Monster Energy Drink deliver 30 cases a week, along with advertising posters and condoms, to the house where Mr. Lechner lives and parties, in exchange for his endorsement of Monster as "the official energy drink" of his 12th college year.Of course, he has a website. How could you even begin to be a genius at self-promotion without a website. Clearly, he's doing especially well by remaining a student, so any arguments about how he needs to get on with his life don't make sense. Worry about graduates who are going nowhere, not him.
He has signed with the William Morris Agency, which is marketing a reality television series based on his life at the University of Wisconsin at Whitewater. And in recent days he has referred to interviews with The New York Times on his personal Web site, anticipating new publicity from this article.
The dizzying whirl of sudden celebrity has not been easy, Mr. Lechner said.
"I'm really stressed out," he said. "All the money, the book deals, the agents. It's just crazy."
November 10, 2005
Johnny Lechner, the "genius of self-promotion" who has made a lucrative career out of not graduating from college, makes the front page of the NYT: