November 23, 2005

The new logo and lower-casing.

So, what does it say to you, this blue-and-white striped marble and the lower-cased letters of the big old name AT&T? They've gotten cute and young and playful? I see a marble. Maybe you see globe. Or do you see stylized fingers, intertwined? Intertwined around a globe?

23 comments:

tefta said...

Wow! A new logo and lower case letters, just like internet savvy people. I think I'll stop using my cell phone for long distance and go back to the old technology pretending to be new technology by changing what might arguably be the most recognized brand name and logo in history.

Timothy said...

I see ugly. That's what I see.

Brian O'Connell said...

The lower case letters match up well with AT&T lowering their sights. "Expect less with the new at&t!" or maybe "at&t: we don't control anything anymore"

SBC, who AT&T just merged with to become at&t, is my local baby bell monopoly, though I'm cell only so don't use them. They've been pouring millions into a huge branding campaign in the last year or so. That money will now be wasted if they're going to operate solely under the at&t name.

TidalPoet said...

Oh look a bad logo and lower case letters. I liked the striking and professional look they had before, this seems sloppy.

Dave Schuler said...

Today a marble, tomorrow…

Dale B said...

I prefer the old one. The new one stinks. I could live with the new globe but the lower case letters are awful.

richard mcenroe said...

open source phone service?xwbwlzwk

P. Froward said...

Too hip/cutesey/3D. I preferred the Death Star.

But the only cool part of the company was Murray Hill anyway, and that got spun off into Lucent a while back.

tiggeril said...

I think it looks like a Christmas ornament.

shake-and-bake said...

The head of Bibendum (the Michelin man) with a surgical wrap.

DRJ said...

(Borrowing from Tiggeril:) an Easter egg Christmas ornament.

katiebakes said...

The lower case letters match up well with AT&T lowering their sights.

Or are they? Note that the vantage point of the globe is now from above rather than straight-on. It is as if the user will be elevated to new heights!

sonicfrog said...

I'm indifferent to it, but I do like the flash animation that unfolds to reveal it. It's fun.

jeff said...

Death Star goes anorexic. Looks unhealthy.

Sam said...

The lowercase lettering is really stupid. They're about 7 years behind that tired trend. The only more annoying trend than all lowercase letters in a name is when they intersperse capitalized letters in the middle of words. Like "eCompany" or "NetSpace". All lowercase is almost as bad though. Who are they trying to kid with that?

the illavator said...

It looks like a blueberry yogurt ball.

JP said...

Well, that was gone pretty quick! We're back to old logo and capitals.

the illavator said...

Wow, they backed off from their disaster a lot faster than OSM.

reader_iam said...

They've gotten cute and young and playful?

So, is that like when your grandma decided to get "with it" and started wearing clothes way too young for her generation?

Troy said...

It looks like ee cummings and kd lang had a brainstorming session at which they were playing ping pong.

Horatio said...

I always thought the old logo looked too much like the Death Star.

"Fear will keep the local systems in line - fear of this battle station."

Lars said...

I think I'm glad I don't own any att stock

whit said...

It says they've been humbled and aren't what they used to be.

The older sphere (which came out after the feds had ripped ma bell to shreds) said we've been sliced up and hammered.