Amazon.com lists 17 Bushisms products, including at least five book-length collections, yearly quote-a-day calendars, and various special editions ("The Deluxe Election Edition", etc.). Stacks of Bushism-objects for sale are prominently displayed in most bookstores that I visit. This is not a flash in the publishing pan -- it's been going on for almost six years. Maybe someone who knows the publishing industry better than I do can estimate what Weisberg's royalty payments from this enterprise are like, but I'm pretty confident that they're in the same range as what he makes at his day job as editor of Slate. (I'm assuming that the royalties go to Weisberg as author, and not to Slate as the magazine where the Bushisms were originally published -- the copyright pages read "Copyright 200X by Jacob Weisberg")....These are very challenging questions for Weisberg!
[I]sn't there something wrong when a magazine editor, whose job is making judgments about what is and is not worthy of publication, makes much of his income from re-publication of collections of a feature whose instances are so often so spectacularly superfluous? Does anyone think that Jacob Weisberg would consider very many of these "Bushisms" worth the space in his (excellent) magazine and the attention of his readers (which include me), if he wasn't making money from George W. Bushisms, Still More George W. Bushisms, ..., George W. Bushisms V, Bushisms 2006 Day to Day Calendar, etc.; and if he didn't foresee the need to fill the pages of George W. Bushisms VI, the Bushisms 2008 Day to Day Calendar, and on and on? and if he didn't have a personal financial motivation for keeping the Bushisms brand and the Bushisms product line in the public eye?
June 22, 2006
"Jacob Weisberg is engaging in cynical manipulation of regional and class prejudice in order to enrich himself."
Language Log looks at "Bushisms." The linguistic expertise is appreciated -- go over there and read why it's "regional and class prejudice" -- but keep reading for the economic analysis: