In a stab at paying tribute to all the winners of the coveted Lion awards at the 2006 Cannes International Advertising Festival -- considered the most prestigious of many annual advertising competitions -- Draft FCB placed a display ad in the November issue of Creativity magazine that is an astoundingly large and graphic image of two real lions in the act of having sex surrounded by a huge amount of white space....Isn't that what you always say about your viral ads?
At best the Draft FCB tribute ad -- with its overt visual and verbal sexual bent -- represents an inexplicable lapse in good taste. At worst, it's a downright vulgar and hugely inappropriate means of applauding winners of awards intended to honor the world's most creative advertising....
A Draft FCB spokesman admitted the ad was "a terrible mistake," and further claimed the work was "submitted without proper approval."
November 29, 2006
The ad agency celebrates itself with an ad that everyone will see and talk about. You got a problem with that?
Posted by Ann Althouse at 7:41 AM