These examples address what constitutes an endorsement when the message is conveyed by bloggers or other "word-of-mouth" marketers. The revised Guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service.Much more at the link. I think this is all stuff that I wouldn't be doing in the first place. If anything, I'd blog about getting the stuff and not review it.
October 5, 2009
Disclosure requirements. Blech.