"In the seventies, it was a cheap and groovy little town, much smaller and less commercial than it is now. There was no Dell or Intel or AMD. Its particular countercultural contribution was the cosmic cowboy, the dope-smoking redneck, so perhaps it was fitting that, amid a burgeoning natural-foods scene (there were a dozen or so spots: the Hobbit Hole, the Juice Factory, Wheatsville, etc.), a kind of complement took root: the brown-rice capitalist."
From a long article in The New Yorker about John Mackey (of Whole Foods). I'm focusing on the Austin part, because we're going to Austin pretty soon. (Feel free to make Austin suggestions, preferably SoCo focused.)
The cosmic cowboy, the dope-smoking redneck... Austinites, is that Austin? Well, that's how The New Yorker — with its famous perspective — sees you.