Men wore clothes that were as colorful as the ladies' garb. One male fashion plate in New York ordered a suit of "superfine scarlet plush and a vest of light blue plush." Among the ladies, the beauty business was already a major force in the economy. "Fashion dolls" wearing the latest styles circulated through the city and the country. Women regularly spent a half day getting their hair "permanented" for a ball. Ladies seeking to preserve the sheen of youth spent a fortune on "paints" from China and lip salves from India.I googled "superfine scarlet plush and light blue plush" and discovered "Colonial Folkways - A Chronicle Of American Life In the Reign of the Georges":
Cuyler of New York ordered a suit of superfine scarlet plush, with shalloon and all trimmings, a coat and vest of light blue hair plush with all the trimmings, and fine shalloon suitable for each. One merchant wanted a claret-colored duffel, another a gay broadcloth coat, vest, and breeches, and still another two pieces of colored gingham for a summer suit. All clothes, even those which were fairly simple and worn by people of moderate means, were adorned with buttons made of brass and other metals, pearl, or cloth covered.And you, in shorts and a T-shirt, on Independence Day!