Via Metafilter. Sample comments from there:
"It's like Japanese body pillow girlfriends, but not as creepy, because it's pure."
"This is what killed Timothy Treadwell."
"Wow, that part about writing letters to your future husband, tucking it into a special pocket in the teddy bear and then giving them to him on your wedding day...that squicked me out."
"Does this mean the purity rings are not working?"