Nowhere is this better demonstrated than in Kentucky, where a high-profile campaign has been launched to change the state's official slogan from "Unbridled Spirit" to "Kentucky Kicks Ass."...
According to Griffin VanMeter, one of the marketing professionals behind the rebranding push, the slogan was chosen to encapsulate the area's unpretentious dynamism.
"What it means to us is that instead of physically kicking someone's ass, it's evolved into a rallying cry that people can get behind," he says. "It's also a little risque which makes it that much better."
February 5, 2013
... kick ass.